The Origin


In the spring of 2003, amidst the splendor of dawn atop a rocky hill in the Eastern Pyrenees, Thierry Forbois experienced a mystical event—an experience of unity that he describes as a "radical shift in consciousness." This life-changing event marked the beginning of an existential quest that would lead him to the Way of Wine…

The Chant of Dawn

A mystical adventure.

Driven by the compelling need to make sense of his experience, Thierry Forbois embarks on a philosophical and spiritual journey. Exploring the conditions conducive to the emergence of this "total moment", he intends to capture its essence, with the ultimate ambition of reproducing it through the transformative medium of a live art.

What he seeks is a human way to rapture and awe, a way to the dissolution of the boundaries of the self and to the encounter with that which is beyond the curtain of appearances. A way to the Sublime.

While the concept of a ritual conducted like an existential journey was still embryonic in his mind, wine, an "experience" through wine, asserts itself to him as an irrepressible idea. He's been in love with wine for a long time. Many are the moments of pure delight he has already known through wine. He knows the ineffable exhilaration of certain wines after just one sip, knows the light that wine casts upon the interiority of his being, its revelatory power, even if he doesn't yet doubt its extent…

His quest would last more than a decade; the art of the Way of Wine and its extraordinary Ritual is its culmination.