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living ART

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The Way of wine


—  A living art  —

an unparalleled experience


Michel-Jack Chasseuil, owner of the world most incredible collection of rare and prestigious wines.

Michel-Jack Chasseuil, owner of the world most incredible collection of rare and prestigious wines.

In 2018, I had the privilege of attending Thierry Forbois’s Way of wine ritual for the first time. At the age of 77, nothing could have prepared me for what I was going to experience during this evening. I never imagined that drinking a glass of wine could become a sensual and aesthetic experience of such depth. One must really have to live this unparalleled moment to feel the intense emotions it awakens in you.

The Way of wine ritual is a living art without precedent in the world. Privileged I feel to have experienced this moment of grace in my lifetime. I kind of feel like if I was a guest attending one the first Tea Ceremonies of Master Sen No Rykiu 450 years ago. Is it unusual to witness the emergence of an art form? At the risk of sounding pretentious, I’d hazard that in the history of human achievements, it’s rare.
— Michel-Jack Chasseuil
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The Way of wine, also known as the Wine Ceremony, is a living art created and practised by Thierry Forbois during which the presentation of a great wine becomes the object of an extraordinary ritual for an intimate group of guests.

Transfiguring the wine tasting moment into a secular spiritual experience, this «celebration of wine» includes a prelude and three acts, divided into nine movements through which grace and allegorical language unite in music, opens a path toward the self, an awakening of the senses and a renewal of one’s being. That’s the Way of wine.

It could be said that the Way of wine is to wine what the Japanese Tea Ceremony is to tea, a sacred moment to take distance from our busy, sometimes frenetic, existences, to experience a higher level of consciousness, but that's where the comparison ends. While the noble art of the Way of tea aims to achieve harmony, respect, purity and tranquility, the Way of wine path is that of rapture and awe, of elation of the senses and of silent joy.

Drinking wine is the purpose of our ceremony. Drinking wine, simply, for the first time. Drinking wine is the blessing I wish you...
— Wine master, message to the guests before the ceremony.