An unparalleled tasting

experience of the sublime


I’m looking for the total moment, not a perfect moment lived within this life, but a moment of such intensity that it creates life. I call the ‘sublime’ this moment outside of time.

— Thierry Forbois, creator of the Way of wine


Opening a path to experience the sublime.


In this age, experiencing a pure moment of joy is rare. Inundated by self-imposed demands, beguiled by an orgy of modern-world distractions, most of us let our lives pass by without ever tasting or knowing, in the delight of our bodies and minds, an authentic moment of abundance.

Fortunate are those who have experienced, at least once, a moment’s grace in which suddenly, like a pause in the chaos, the world reveals itself in a dreamlike flash. Colours become so intense that you can almost feel them. Sounds no longer enter through the ear, but reverberate directly in your head. Smells are so intense that you taste them. Details appear, leaping suddenly out of the void. The world awakens inside you in all its subtlety, vitality and richness. Leaving the golden cage that you have made for yourself, you pierce the world’s veil of appearances and become the movement of life itself. Awe is a profound spiritual experience. It is the soul breathing beneath our masks. It makes our faces open the way sunflowers open wide each morning. At its most intense, awe is resurrection. It revives our senses to their original sensitivity. It revives our intelligence to its vitality. Feelings of awe are triggered by a wide range of phenomena and circumstances, such as natural beauty, impressive art, divine epiphanies or the vastness of space. During the years when the ritual of the Way of wine was gestating, a single thought guided Thierry Forbois as he developed his art: create a moment as an open path to experience the ‘sublime’.

Wine Master Thierry Forbois, pre-ceremony preparation, photo by Loïc Fontaine-Boivin


Michel-Jack Chasseuil, by Loïc Fontaine-Boivin ©.jpg

An unparalleled tasting experience

In 2018, I attended Thierry Forbois’s Way of wine ritual for the first time. At the age of 77, nothing could have prepared me for what I was going to experience during this evening. I never imagined that drinking a glass of wine could become a sensual and aesthetic experience of such depth. One must really have to live this unparalleled moment to feel the intense emotions it awakens in you.

The Way of wine ritual is a living art without precedent in the world. Privileged I feel to have experienced this moment of grace in my lifetime. I kind of feel like if I was a guest attending one the first Tea Ceremonies hundreds of years ago. Is it unusual to witness the emergence of an art form? At the risk of sounding pretentious, I’d hazard that in the history of human achievements, it’s rare.

Michel-Jack Chasseuil



The ‘sacred’ does not imply belief in God or gods or spirits, it is the experience of a reality and the source of an awareness of existing in the world.

— Mircea Eliade


Entering the realm of the sacred

Since the dawn of humanity, people have felt the need for ideal or absolute entities. We place certain objects, beings, places and principles above the common order of things, giving them a higher value and level of existence than what, in contrast, we label “profane.” The sacred implies separation from whatever is ordinary, common, banal. Sacred entities have a value that is absolute, incommensurable. As Spinoza said, sacred objects, people, places and principles help us see ourselves from the angle of eternity.

Jean Cazeneuve

I love wine. I love drinking wine. For the sensual pleasure, of course, but more profoundly, I like it because for me it is the most extraordinary substance that exists. In its liquid essence abides the subtle spirit of arable land, of its fruit, of the light of the sun that fed it, of the hearts and minds of the women and men who created it. Wine is a true distillation of life, that precious liquid. The opportunity to taste a great wine means infinitely more than a moment’s escape from ordinary life, or a pleasure to be filed away in the album of our fondest memories. If we know how to dig out a space inside ourselves to admit wonder, wine can offer us a priceless gift: we enter into communion with the world. It allows us to unite with the world spiritually, to make contact once again with that which is most authentic in us, and impermanent. It offers the possibility to revitalize our senses and our lives. In the words of Régis Debray, the Way of wine celebration offers the chance to revive, in a festive way, our most vital connection.

Thierry Forbois

Tolmen, table of ablutions, Ritual of the Way of wine.

Tolmen, table of ablutions, Ritual of the Way of wine.

The hymn to what is real is a sacred song. It comes from this nothingness. This nothingness of the first moment, imprinting Everything, which then multiplies. Formless, in the beginning, Everything took form, and became subject to formulation. Thus, everything that grew, cried out, cavorted, rioted, and questioned itself once existed in the primordial nothingness as a latent potential, the archetype of possibility. Seas of stars, seaweed, ferns, elephants, Brahmins, painters, physicists: we all come from this formless and remote continuum. In the variety of our external forms, something indivisible remembers.
— Thierry Forbois, The Way of wine manuscript, fragment.